demon — Newstate Services

Demon Footwear

H.Lorenzo Activation

2024

CD: Alberto Deon, Charlie Constantinou
AD: Matija Gabrilo
Design: Matija Gabrilo, Erwin Sanvictores, NS.S
Photo: Katy Shayne
Artwork: Luca Lopez

Collaborators Demon and Charlie Constantinou partnered with high-end retailer H.Lorenzo for a two-part activation in Los Angeles. The program opened with an intimate, hands-on workshop where attendees were guided through the garment-dyeing process, transforming raw pieces into one-of-a-kind objects. The experience continued the following day with a hike through the Hollywood Hills, extending the activation beyond the retail space.

NS.S collaborated with Matija Gabrilo and Erwin Sanvictores to develop a visual system that connected the DIY, process-driven nature of the activation with the visual language of the brand’s upcoming collection.