hypetrak — Newstate Services

Hypebeast

Hypetrak Magazine Launch

2025

CD: Paul Heavener, Kevin Wong
ACD: Jamier Boatman
AD: Kevin Chen, NS.S
Design: NS.S
Spacial: Harry Chadha
Photo: Nayquan Shuler
Production: Sarah Schecker, Gina Lee

NS.S worked closely with the Hypebeast team on the Hypetrak Magazine Launch Event, marking the publication’s return after a 10-year hiatus.

We developed a visual system rooted in Hypetrak’s editorial layout and design, extending its energy into the physical space of the event. Our work spanned print, digital, and product, including an OOH print package, event invitations, promotional materials, a limited-release cassette, and merchandise.

The launch featured live performances by Nueva Generaciones talent showcased in the first issue of the revived publication, including 54 Ultra, dreamcastmoe, duendita, FiFi Zhang, and Planta Industrial.

The following is a collection of early stage design explorations and unused assets from the event.