yeat — Newstate Services

Grailed

Yeat Magazine

2025

AD: New Apology, NS.S
Design: New Apology, NS.S
Photo: Cian Moore
Interview: Jayson Buford
Print: die Keure

NS.S partnered with New Apology to design the Grailed X Yeat Magazine, a limited-run print publication featuring an exclusive interview with Yeat, accompanied by original photography and artwork.

The project focused on translating Grailed’s editorial voice into a physical format, using a modular layout system, restrained typography, and expressive imagery to enhance the long-form interview.

The magazine debuted with a pop-up at Iconic Magazines in New York, where signed copies were distributed, making it an instantly collectible piece.

Read the full interview here.